Ms. Cherie Lee
Corporate Director of Global Marketing

Prior to joining Spring Park International, Cherie Lee served as the Director of Global Sales Office in Taipei for the USA based hotel giant - Starwood Hotels & Resorts Worldwide, Inc. Heading its Taipei office’s opening and administration, as well as in charge of Taiwan market sales development for Starwood’s six premier hotel brands: Sheraton Hotels, Westin Hotels, St. Regis Hotels, W Hotels, Luxury Collection Hotels and Four Points by Sheraton Hotels, over 750 four, five and six star rated international hotels in more than 80 countries. With her massive global sales & marketing background, Lee uses her sharp product positioning, market strategy and sales development senses to create perfect match for each unique product to its unique market. Previously, she also worked as the Director of Event Marketing Group in Oregon, USA. She had organized over 60 international marketing events in more than 20 cities in USA, Japan and Taiwan. In her earlier hotel career, she held the Sr. Sales Manager position in Grand Formosa Regent Taipei, in charge of more than 800 local and multi-national corporate accounts. Lee has 13 years of sales & marketing experience, and is skilled in global hotel sales & marketing practices including GDS and RFP development process. She holds a Bachelors Degree of Science, with a Major in Business Management from Fairleigh Dickinson University, New Jersey, USA.